Hulu just launched ads to target binge watchers on the platform. According to YPulse research, 56% of Gen Z and Millennials would rather binge watch an entire season of a show than watch episodes weekly. Now Hulu will let brands talk to binge watchers (which the platform defines as those who watch three or more episodes of a series) with specific messaging, including rewarding them with an ad-free episode or personalized offers from the brand partner. Kellogg’s, Maker’s Mark, and Georgia-Pacific are some of the companies capitalizing on the new format. (TechCrunch)
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