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Lululemon is doubling down on men’s apparel as sales grow faster than women’s.

Dec 12 2019

Lululemon is doubling down on men’s apparel as sales grow faster than women’s. While the athleisure brand is known for its pricey leggings for women, the company reported that 21% of its $3.3 billion in sales came from men’s products—which grew 27% last quarter compared to the 13% growth in women’s attire. Their men’s line includes work pants that feel like workout pants—catering to young shoppers’ desire for comfort in fashion. Clearly Lululemon is thinking bigger than yoga, and they’re planning to move beyond activewear into areas like personal care. (WSJ, Motley Fool)