ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Bliss Cosmetics is using a quiz to boost social and email engagement.

Bliss Cosmetics is using a quiz to boost social and email engagement. Following a rebrand to pivot to younger consumers, the skincare brand launched a quiz to give consumers personalized recommendations for their products that went out on all their social media platforms, emails, and even their website. Quizzes have become a major retail trend as personalization has become a preference for young consumers, and other beauty brands, like Tula and Tatcha, who have also incorporated quizzes into their ecommerce. Since launching, Bliss has seen 91% complete the quiz with 8,000 customers taking it so far. (Glossy)