Amazon and Refinery29 have teamed up for a gift-guide pop-up shop. Curated by Refinery editors, the 10-day shop will feature products from Amazon’s home and fashion section to reach new shoppers. Visitors can use Alexa or its Discover tool to find the things they want, and influencers will host daily sessions on topics like styling and party hosting. Pop-ups have been a marketing favorite for years, and they’re still going strong—especially for digital brands who want to make an in-person impression on young consumers. According to Refinery, 84% of its readership “seeks out experiential events.” (WWD)
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