Gen Z and Millennials are actually going to the bank more than older generations. According to an Adobe Analytics survey, 72% of Gen Z consumers visit a bank physically once a month while 60% of Millennials do the same, compared to 50% of Xers and 55% of Boomers. Because young consumers are so digitally-focused, the data may be surprising, but these age groups often need to visit physical branches out of necessity: 45% of Gen Z consumers go to make deposits, while Millennials are needing documents notarized and applying for mortgages. (CNN)
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