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Elf on the Shelf has some competition this season.

Nov 25 2019

Elf on the Shelf has some competition this season. Reindeer is Here is a new holiday tradition that’s all about diversity—for parents that want to emphasize inclusivity instead of the behavior monitoring a certain elf has made famous. With its mismatched antlers and “Different is Normal” slogan, Reindeer is Here was created to spread a message of self-acceptance to children. The Reindeer sold out within two hours after its initial Amazon launch in 2017, and the plush-and-book combo can now be found in close to 2,000 retail stores. (Adweek)