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Beauty brands are starting to suffer as Gen Z goes makeup-free.

Nov 15 2019

Beauty brands are starting to suffer as Gen Z goes makeup-free. Ulta Beauty and Estée Lauder have suffered from stock downgrades because of a weak cosmetics market, with NPD group reporting that prestige makeup has fallen 7% over the last year—while skincare has increased 7%. YPulse’s beauty survey found that only 10% of Gen Z females say they wear makeup every day, and while beauty is still a popular category for teens, they only make purchases within their price range. (Retail Dive)