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Gen Z are more likely to do their holiday shopping in-store—partly because they aren’t as likely to have credit cards.

Nov 14 2019

Gen Z are more likely to do their holiday shopping in-store—partly because they aren’t as likely to have credit cards. According to NPD, the youngest generation is the least likely to holiday shop online, while Millennials are the most likely. Gen Z less likely to be financially equipped for online shopping, and  also continue to see shopping as a social experience, helping draw them to malls. But saying they “don’t like to shop” online might be a stretch—YPulse’s holiday shopping data found the majority (62%) of Gen Z plan on buying gifts online as well. (CNBC)