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Young consumers are more comfortable eating food “produced using technology” than older generations.

Nov 07 2019

Young consumers are more comfortable eating food “produced using technology” than older generations. According to a report from Ketchum, 77% of 9-24-year-olds are willing to try tech-assisted foods, compared to 58% of Xers and Boomers. The data indicates that the next generations of consumers will be the biggest opportunities for food tech brands and startups. Focusing on how food tech will impact issues like climate change and food waste “will be key to gaining trust.” Already, Gen and Z Millennial consumers are fueling the fake meat industry. (Food Dive)