ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Secondhand clothing apps could disrupt children’s clothing sales, thanks to Millennial parents.

Secondhand clothing apps could disrupt children’s clothing sales, thanks to Millennial parents. Companies like The RealReal have seen “substantial growth” in the kids’ clothing resale market, and startups like Kidizen are creating resale communities for eco and budget conscious young families. ThredUp reports that Gen Z and Millennials have adopted secondhand shopping “2.5 times faster than other generations,” and expect the trend will continue as they start buying clothing for their own children. (Sourcing Journal)