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TikTok may be getting all the buzz, but Snapchat Discover has quietly turned into a moneymaker for publishers.

Oct 30 2019

TikTok may be getting all the buzz, but Snapchat Discover has quietly turned into a moneymaker for publishers. During Snapchat’s earlier days, companies chasing young audiences struggled with ROI and creating content specific to the platform. But now, brands like Whistle, Group Nine, Heart’s Cosmopolitan, ESPN, and NBCUniversal have all seen an uptick in revenue. The platform reports the amount of time users are watching Discover has increased 40% in the last year, and brands are reaching millions of unique viewers each month. YPulse data shows that half of teens are using Snapchat, and over a third report using it daily. (Digiday)