Pizza Hut is going “incogmeato” with its newly released plant-based product.

Pizza Hut is going “incogmeato” with its newly released plant-based product. The brand is partnering with Kellogg’s MorningStar Farms to make a Garden Specialty pizza with plant-based sausage—which comes in a round, environmentally-friendly box. While Pizza Hut isn’t the only brand jumping on the plant-based meat and zero-waste train, it’s one of the first major pizza brands that has—which could be a threat to competitors like Papa John’s and Dominos. However, so far, the pizza is only available for one day and at one location. (Inc.)