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Walmart and Mattel are opening up virtual toy stores.

Oct 23 2019

Walmart and Mattel are opening up virtual toy stores. The brands are “leasing floors” in virtual store KidHQ, an interactive programming startup that lets young shoppers browse toys and merchandise through choose-your-own-adventure videos. In Walmart’s Toy Lab, participants can watch child actors play with 40 different toys, while on Mattel’s Barbie DreamFloor, they can help Barbie be an influencer and browse Barbie house or space shuttle products. The “grown-ups only” floor lets parents view their children’s wishlists and buy items through Walmart’s website. (WSJ)