Miller Lite’s new campaign asks people to unfollow them on social media.

Miller Lite’s new campaign asks people to unfollow them on social media. Tapping into the interest in unplugging from tech, the DDB campaign includes a TV spot showing the danger of “follow culture,” and touts having a beer with friends as the “original social media.” Miller Lite’s Instagram and Facebook accounts also plan to go dark for two weeks. According to the brand, “We know that today’s generation of new drinkers will spend more than five years of their lifetime on social media, and yet are only meeting up with their close friends less than a few times a month…we want to remind them that while social media is great, it’s no replacement for hanging out in-person over a Miller Lite.” (Ad Age)