Urban Millennials’ go-to apps could be getting more expensive in the near future. Uber, Lyft, DoorDash, Postmates, and WeWork are just some of the on-demand living companies that will collectively lose nearly $14 billion this year. Many companies targeting young consumers have been “throttling prices” to give them good deals and convert them into loyal users, but they’ve sacrificed profits in the meantime. Now, pressure is on for actual revenue, and businesses that provide Millennials their rides, deliveries, scooters, and more will have to drive up prices. (The Atlantic)
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