TikTok might be the home of teens’ favorite memes, but educational content could be a big part of its future. The app just launched an educational program in India, one of its biggest markets, “to populate the platform with educational videos” via partnerships with edutech startups and other groups. According to TikTok, the move is a response to user demand, with over 10 million educational videos shared on the platform in recent months. (Not to mention the fact that educational content is more palatable to marketers.) (TechCrunch)
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