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More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows. 

Oct 18 2019

More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows. Madewell has partnered with the fashion resale app for “The Madewell Archive,” with “pre-owned” jeans that are refurbished and sold in stores for a steep discount. Both brands say they’re committed to extending the life of clothes, and circular fashion, but Madewell isn’t alone in tapping the app for a collaboration. JC Penney, Reformation, and Cuyana are also working with Thredup on recycling programs and pop-ups. (Fashionista)