More major retail brands are partnering with Thredup as the popularity of secondhand shopping apps grows. Madewell has partnered with the fashion resale app for “The Madewell Archive,” with “pre-owned” jeans that are refurbished and sold in stores for a steep discount. Both brands say they’re committed to extending the life of clothes, and circular fashion, but Madewell isn’t alone in tapping the app for a collaboration. JC Penney, Reformation, and Cuyana are also working with Thredup on recycling programs and pop-ups. (Fashionista)
