ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

“Closet accounts” by teen Instagrammers could be changing the future of fashion journalism.

“Closet accounts” by teen Instagrammers could be changing the future of fashion journalism. Young beauty influencers are using their Instagram accounts as breaking news sources to show their followers new clothing they’re wearing, and where followers can buy the same items. They’re also highlighting what Gen Z celebrities are wearing, with some of the most popular “closets” accounts covering Kardashian/Jenner closets or clothing on popular teen shows. (The New York Times)