Discount retailer Five Below is bringing esports into their stores to attract young shoppers. In an effort to better appeal to their target teen and tween customers, the brand is partnering with Nerd Street Gamers to open gaming centers inside their stores starting next year. About 100 Five Belows will be getting the esports hubs, which will be 3000-square-foot spaces with 30 to 50 personal computers. Experiencification is a trend many retailers have tapped to pull young shoppers into brick-and-mortar locations, and according to Five Below’s CEO, “Entertainment and making a store a place where you can have fun is what we are all about.” (Chain Store Age)
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