Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app.

Fortnite blew up their entire game and had players staring at a black hole for days to introduce the next chapter in the app. In a PR stunt that shocked and enraptured fans, a live event entitled “The End” showed the entire game being sucked into a black hole. For 48 hours, that black hole was all that the millions of young Fortnite players could see on the app and all of the game’s social channels and Twitch, with no explanation. The feat built up enormous hype for what would come next: the introduction of a brand new “Chapter 2” world, launched this morning. (NYTimes, TechCrunch)