ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

H&M is investing in second-hand shopping with a majority stake in Swedish resell app Sellpy.

H&M is investing in second-hand shopping with a majority stake in Swedish resell app Sellpy. Sellpy is planning a global expansion, and H&M’s continued support of the app could position them to integrate the eco-friendly shopping format into their “vision to become fully circular.” YPulse’s fashion and shopping survey found that 25% of 13-37-year-olds have bought clothing through a resale site/app like Thredup and Poshmark. (PYMNTS)