The North Face is appealing to the next generation of shoppers by teaming up with Supreme, and leaning into throwback looks.

The North Face is appealing to the next generation of shoppers by teaming up with Supreme, and leaning into throwback looks. While many Millennials grew up with knowledge of the brand and their fleece jackets, Gen Z is learning about them via “retro” heritage lines and collaborations with the popular streetwear brand. They’ve partnered with Supreme for multiple limited-edition collections, and new stores are dedicating space to “urban wear.” (Oh, and of course they’re partnering with YouTubers as well.) (Business Insider)