Yuengling and Hershey’s have come together to brew up an unlikely collab for 21+ Millennials. The two brands both have Pennsylvania roots, and decided to create a Chocolate Porter to celebrate their shared histories. The limited release brew bets on Millennial drinkers’ preference for low-alcohol beverages that give them an experience, rather than just a buzz. Plus, Yuengling could see a boost in brand love from teaming up with one of young consumers’ favorite candies. (USA Today)
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