Characters from kids’ favorite fandoms are flooding the food industry. The Smurfs, Ghostbusters, and Mr. T are just some of the franchises that have all made their way into the cereal aisle recently, but you won’t just find these kinds of collabs on the backs of boxes. Popeye-branded spinach is coming to meal kits, co-branded Wild Kratts products are hitting Whole Foods, and popular video games, including Overwatch and World of Warcraft, are launching cookbooks full of playable characters and recipe recommendations. (Kidscreen)
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