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Mattel’s newest dolls aren’t defined by gender norms.

Sep 25 2019

Mattel’s newest dolls aren’t defined by gender norms. The Creatable World line lets the Genreless Generation customize dolls by mixing and matching clothing and appearance options. For example, a doll can have short hair and wear a skirt or long hair and wear pants, flipping the traditional gender aesthetics that toys often reinforce. The six doll kits come in a variety of skin tones, and Mattel says that, “Depending on how this is received, we can take key learnings from the range and infuse them across other lines.” (Kidscreen)