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Kraft Heinz is infusing their shopping experience with interactive content via “intelligent packaging.”

Sep 25 2019

Kraft Heinz is infusing their shopping experience with interactive content via “intelligent packaging.”Soon, young shoppers can trigger a mobile experience by tapping Kraft American Singles with their phones. Not only will they receive suggested recipes, but they’ll also be able to play a scratch-and-win game and could cash in with a $50 price (that’s a lot of cheddar). The interactive experience will also change based on location, meaning in-store and at-home shoppers won’t receive the same content. (MediaPostMobile Marketer)