More young shoppers are saving time with grocery delivery. Criteo found that 43% of overall shoppers have had their groceries delivered via mail (i.e. Amazon), 36% by driver (i.e. Amazon Fresh or Instacart), and an additional 35% are interested in trying it. Gen Z & Millennials are the most likely generations to order by-driver delivery at 49%, as they continue to embrace time-saving alternatives to daily tasks and chores. Thirty-six percent of the young demo even opts for auto-replenishment to avoid clicking to cart every time. (CSA)
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