ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
Trend Report: Ain’t Nobody Got Time For That (Still)

Trend Report: Ain’t Nobody Got Time For That (Still)

Young consumers’ quest for convenience has only sped up since we last reported on the trend in 2014 with our original report: Ain’t Nobody Got Time For That. But now, instead of asking for time-saving solutions, they expect them: more than seven in ten 13-35-year-olds agree with the statement “I get very frustrated by things that waste my time.” From meal kits to banking apps and mobile-first ride-hailing services, innovative new tech has given them back more time in their busy schedules—and they don’t expect that trend to stop anytime soon. We compared our 2014 report and the new data we just conducted side-by-side to see which aspects of this time-saving trend are on the rise, what’s new in the space, and how brands across industries can keep up.

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