New streamers aren’t necessarily trying to kill Netflix.Apple+ could entice more people to purchase Apple hardware, since purchasing any product will now come with a free year of the new SVOD. For Amazon, Amazon Prime gives Prime members an extra perk to keep them in the club. Both Amazon and Apple, along with Disney as they prepare to debut Disney+, have expansive businesses beyond streaming as is—and won’t be looking at the new business extension as a way to steal Netflix’s Millennial users. (Adweek)
