ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

The NFL is getting on TikTok to reach teen football fans.

The NFL is getting on TikTok to reach teen football fans.As traditional sports continue to battle declining viewership among young demos, the NFL has opened an account on the short form video app TikTok. So far, they’ve posted 12 pieces of content, including a video of San Francisco 49ers’ Marquise Goodwin that was “heart”-ed over two million times. But they won’t just be upping their organic presence; like other brands trying to reach teens, they’re also experimenting with paid opportunities on the platform. (CNBC)