Pizza Hut’s virtual esports stadium will be revealed this weekend.The pizza chain is leveling up their esports marketing as the official sponsor of the Madden NFL 20 Championship Series, a gaming competition held by EA Sports. They’ve blanketed the in-game stadium with their branding to reach young gamers through their screens. Following their official sponsorship of NFL, the marketing move makes sure they capture young consumers no matter whether they’re watching traditional or esports. (AdAge)
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