Cereal startups are betting that wellness-obsessed Millennials will splurge for keto-friendly. As General Mills and Kellogg struggle to reverse sliding cereal sales, startups want to become “part of this complete breakfast” by tapping the low-carb Ketogenic diet trend. Magic Spoon’s “Fruity” cereal has 12 grams of protein and 3 grams of net carbs, while “Catalina Crunch” is full of pea protein, turmeric, and chicory root. The Cereal School is taking it a step further, rethinking packaging with individual bags for snacking Millennials. (Vox)
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