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Plants are having a moment in Millennial fashion.

Aug 27 2019

Plants are having a moment in Millennial fashion. Being a plant parent is trending, and fashion brands are incorporating young people’s green thumb into their designs and stores. Mr Porter sells a $995 “gardening set,” a Fendi model walked the Milan Fashion Week runway holding water cans as accessories, and Céline stores are filled with ficuses. The trend goes in reverse, too, with plant stores selling botanical apparel: The Cactus store sells shirts in addition to succulents, and the Cactus Plant Flea Market’s has a hat embroidered with one simple word: “Plant.” (WSJ)