Doritos is ditching its logo in its latest campaign for ad-averse young consumers.

Doritos is ditching its logo in its latest campaign for ad-averse young consumers.A digital overhaul will rename their site from Doritos.com to LogoGoesHere.com, while ads will rely on the iconic orange triangle for brand recognition in place of any logo or brand name drop. The snack brand’s 60-second spot, aptly titled “Anti-Ad :60,” sums up the campaign’s strategy: “For a chip so iconic, we don’t need to name it cause this is an ad with no logos, no jingles, no gimmicks, just those red and blue bags with the stuff you love in it.” (WSJ)