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SiriusXM is appealing to college students by undercutting competitors’ prices.

Aug 23 2019

SiriusXM is appealing to college students by undercutting competitors’ prices.All attention may be on TV but the music world is in the midst of a streaming war of its own as music remains a top passion for Gen Z & Millennials and podcasts become more popular than ever. Now, Sirius XM is looking to unseat Spotify with a monthly student subscription that is 99 cents cheaper than their streaming rival, along with Apple Music, Amazon Music Unlimited, YouTube Music, and Pandora. (TechCrunch)