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Podcasts are more popular than ever, and Millennials are driving their surge.

Aug 15 2019

Podcasts are more popular than ever, and Millennials are driving their surge. According to Adobe Analytics, 25-34-year-olds drove a 60% rise in the number of people listening to podcasts via mobile apps, when compared to January 2018. And there’s a cash incentive for brands to keep an eye on the podcast boom: Adobe reports that six in ten listeners look up products and services they heard about in podcast ads, and nearly a quarter actually buy something. (LAT)