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Prunes might be the next “Millennial superfood.”

Aug 05 2019

Prunes might be the next “Millennial superfood.” The Prune Board wants to rebrand from being a natural laxative popular with older folks by appealing to Millennials as an antioxidant-rich, naturally sweet snack and ingredient. For instance, the California Prune Board is pushing Four Points energy bars, a brand advertised with young, healthy mountain climbers. Some savvy marketing could give the dried fruit a second life among wellness-focused foodies. (Bloomberg)