ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS

Pampers is getting real for Millennial parents.

Pampers is getting real for Millennial parents. In their latest ad campaign, they show the real struggles new parents face, rather than glamorizing the experience—a tactic we’ve seen used successfully by the likes of Kraft and The Honest Company. Love the Change includes one longer commercial and two shorter spots running online and on TV, full of relatable moments like a new mom Googling parenting advice. (Adweek)