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Can Hooters make a comeback with a line of top shelf spirits?

Aug 02 2019

Can Hooters make a comeback with a line of top shelf spirits?The chain restaurant has struggled to stay in 21+ Millennials’ good graces and this wouldn’t be their first attempt to revitalize their brand. Now, they’re launching a line of premium spirits—vodka, gin, rum, tequila, and cinnamon whiskey (ahem, Fireball)—emphasis on the word “premium.” Hooters wants to distance itself from a history of chicken wings with a side of objectification. The bottles themselves feature the chain’s mascot, which by the way, is an owl, not a woman. (Eater)