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The next generation is growing up just as hooked on Netflix as their parents.

Aug 01 2019

The next generation is growing up just as hooked on Netflix as their parents. According to KidsKnowBest, 83% of U.S. parents said that a very or quite important factor for why they still use the streaming service is because their kids want it, and that number jumps to 87% in the U.K. Part of the reason kids are so adamant about the SVOD is that several shows are recruiting kids to their fandom after one view. For instance, 14% of kids said they’ve viewed Peppa Pig once and 9% said they were a fan—that’s a 68% conversion rate. (Kidscreen)