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The E-Girl is Gen Z’s scenester, and her winged eyeliner, faux freckles, and colorful hair clips are taking over TikTok.

Jul 24 2019

The E-Girl is Gen Z’s scenester, and her winged eyeliner, faux freckles, and colorful hair clips are taking over TikTok. What TikTok describes as “a unique style inspired by the goth, K-Pop and cosplay movements” lashes back against perfectly polished Instagram influencers. The E-Girl is unique and authentic, and as one self-proclaimed E-Boy explains, TikTok is “a safe haven of expression” for their style, far away from the Facetuned models of Instagram. (i-D)