Millennial brides are buying secondhand wedding dresses. Our Story Bridal, Stillwhite, and Wedding Recycle are banking on young people’s penchant for retail resale, selling dresses that are both sustainable and low-cost. While Our Story is an in-person bridal boutique, Stillwhite and Wedding Recyle operate online in a similar fashion to popular resale apps ThredUp and Poshmark. Many Millennials would rather reap a profit on their worn-once dress than store it for sentimental reasons. (Business Insider)
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