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Being a YouTuber is actually hard work.

Jul 10 2019

Being a YouTuber is actually hard work. Emma Chamberlain quit school to be a YouTuber, and the Gen Z online celebrity has over eight million subscribers who watch her realistic comedy. But there’s more to her content than pressing “record.” The teen edits each of her videos for 20 to 30 hours, often in 10-to-15-hour shifts. And as more YouTubers copy her signature style, there’s more pressure than ever to be creative—hence her new, longer-take videos. (NYT)