Digital native brands are appealing to Millennial parents by making mini versions of their products.

Digital native brands are appealing to Millennial parents by making mini versions of their products. The hottest direct-to-consumer brands today know their core demo is growing up and becoming parents. So, Allbirds downsized their sneaker into Smallbirds, Quip created a kid-sized toothbrush, and Away made child-friendly luggage. According to the VP of marketing at Rothy’s (a DTC shoe brand), creating child-sized shoes “has surpassed expectations.” (Ad Age)