Baskin Robbins is recreating Stranger Things’ retro ice cream shop for the show’s Next Level Fandom. They’ve turned their Burbank, CA location into Scoops Ahoy, complete with servers decked out in the season three uniform, branded merch for customers, and a photo wall to snap Instagrammable moments. For those who can’t make it to CA, locations across the U.S. will be serving up two special concoctions: the Elevenade Freeze and the USS Butterscotch. This collab joins a slew of Stranger Things campaigns that could represent the future of advertising. (Eater)
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