Mormon influencers on YouTube are earning millions of Gen Z viewers.

Mormon influencers on YouTube are earning millions of Gen Z viewers. Rather than directly making their faith the focus of their content, most say their “kid-friendly” videos are instead influenced by their religion, making them more modest and PG. For example, Summer Mckeen often brings her 2.4 million subscribers along on trips to Starbucks—but never buys the restricted-by-her-faith caffeinated beverages. Meanwhile, Marla Henry, who in one video struggles to put together modest outfits for Coachella, goes so far as to provide a link to her faith’s website. (Daily Beast)