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Abercrombie & Fitch is encouraging young shoppers to spend more with a buy-now, pay-later program.

Jul 09 2019

Abercrombie & Fitch is encouraging young shoppers to spend more with a buy-now, pay-later program. They’ve teamed up with Klarna to allow cash-strapped consumers to split their purchase into as many as four payments across two months. One expert explained that adding the option “helps customers that don't have a buffer in their discretionary income and budget, particularly the demographic that overlaps pretty strongly with Abercrombie, the 18-30 year old.” (Business Insider)

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