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There’s no secret formula for a clothing item going viral—but the Influencer Effect helps.

Jul 08 2019

There’s no secret formula for a clothing item going viral—but the Influencer Effect helps. Dior saw searches for their Saddle bag jump 957% in the 48 years following 100 influencers’ posts sporting the upscale accessory. But it’s not just luxury brands going viral. Réalisation Par’s cheetah print skirt took over everyone’s feeds and an account dedicated to spotting the item in the wild has over 5,000 followers. Now, a Zara polka dot dress is becoming a summer staple, and its dedicated account is gaining traction. (Refinery29)