Millennial men are embracing e-commerce and causing a boom in the fashion industry. According to Euromonitor, sales for menswear are set to surpass womenswear by 2021, and they credit informed young male shoppers for the trend. Fashion has been “democratized” by social media, especially Instagram, where Millennial men are being influenced by trends and style-makers. They’re also more comfortable shopping online than ever before, especially compared with older customers. (Footwear News)
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