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Millions tune in to watch Bethany Gaskin smack and slurp her way through giant plates of seafood on YouTube.

Jun 13 2019

Millions tune in to watch Bethany Gaskin smack and slurp her way through giant plates of seafood on YouTube. Her shellfish-focused eating frenzies (aka “mukbang” videos) turned her into an overnight star: just two years after her first upload, she boasts over two million subscribers between her two YouTube channels, over 900,000 Instagram followers, and more than a cool million in ad revenue. Young people say they turn to the videos to trigger anxiety-alleviating tingling sensations (textbook ASMR). (NYT)

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